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    Branding for Red White & Pure, a wellnessstore with its roots in Traditional Chinese Medicine (TCM). The store combines food and beverage, treatment rooms for massage, a studio for classes such as yoga and cooking, bar and a retail area.

Red White & Pure aims to modernise the TCM retail concept targetting a new health conscious generation. In particularly targetting a western market who view TCM with scepticism. Red White & Pure plan to combine a well researched educational and informative approach; and modern design to convince the west of the benefits of TCM and overcome the scepticism.