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 Concept 1
     
Formerly the Paradiz Centre PoMo is situated next to the new School of the Arts Singapore.

PoMo stands for Poetry in Motion. The design is targetted to appeal to a youth market - mainly the arts students
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4   As part of the facelift of the building the architects proposed bands of parallel neon lights which stretched up the building. These neon stripes were carried through in the identity to give the building a strong and seamless identity.
     
Iconography was stylised towards the logo to be a part of the same family. A digital font was also chosen to further strengthen the overall identity.   5
     
     
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Carpark
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 Concept 2
     
    pomo 2
     
    pomo 2.1
     
     
Freestanding Outdoor Signage
  pomo 2.2
     
     
Indoor Signage
  pomo 2.3
     
     
Glass Sliding Doors
  pomo 2.4
     
     
Carpark
  pomo 2.5