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 Identity
     
Maximum Expression
For maximum impact on screen and where print quality allows.
  1
     
     
3D Expression
For tangible applications eg. Signage and embossed business cards - can also work debossed.
  2
     
     
Basic Tint Expression
For low impact applications eg. letterheads. When printing on white.
  3
     
     
Basic Expression
When it is not possible to create good quality tints.
 
     
     
Reverse Expression
On black backgrounds.
 
     
     
Neon Expression
For Neon signage only.
 
     
 Applications
     
Business Card
 
     
     
Packaging for 10" tablet and 4" phone
 
     
     
Logo on phone casing and onscreen as a startup screen
 
     
   
     
     
Logo identity carried through to iconography
 
     
     
Identity on a black phone
 
     
     
 
 
     
     
   
     
     
   
     
     
   
     
     
   
     
     
   
     
     
   
     
     
 Phone User Interface
     

From Left:

Startup Screen
Sleep Mode
Unlock Screen

 
     
     
Launcher screen
 
     
     
Making Calls screens
 
     
     
Incall screens
 
     
     
Contacts screens
 
     
     
Messaging screens
 
     
     
Browser screens
 
     
     
Email screens
 
     
     
Clock screens
 
     
     
Camera and Audio Recording screens
 
     
     
Radio screens
 
     
     
Notes and Settings screens
 
     
     

From Left:

Calculator
Toggles
Torch