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 Activity System
     

Al Raha Beach is a monumental development project in Abu Dhabi. Described as 'the realisation of the ultimate waterfront city; a mixed-use master development' Al Raha Beach is an 11km section of coastline divided into 11 precincts each with it's own island. A selection of world renowned architects were chosen to develop each precinct. SCDA Singapore were chosen to take on the section Al Muneera.


The plot can be divided into 3 areas by activity type which can be incorporated into the signage system and locations with colour-coding (based on the identity), symbols and patterns to represent each area.

Spaces falling beyond the three activity areas can be treated as neutral.

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 Font Choice
     
 
 
     
 Pictograms
     
 
 
     
 Signage System
     
   
     
   
     
   
     
   
     
 
     
   
     
   
    Click the image to zoom in
     
   
    Click the image to zoom in (detail)
     
   
     
   
     
   
   
   
    Villa exterior wall
   
   
   
   
   
   
   
   
   
   
   
   
   
   
    Glass flanked corridor from Office to Leisure area
   
   
    White text and graphics stand out at night and coloured text during the day